Tonight, my network (The Modern Strategist) had a video conference to discuss the best ways to improve, market and advertise Brazen Careerist in 2010.
Here's what we came up with and why:
- Be clear about Brazen's unique features and niche. Suggested tagline: "Brazen Careerist- Social Media Networking for Young, Ambitious Professionals." Push Feature Example: "Join specialized, intimate conversations without 140 character limits!"
- Encourage members to invite other YOUNG, AMBITIOUS PROFESSIONALS...not just everyone on their contact list. Preserve the niche! Example invite template: "Hey NAME! Are you struggling with a new job, hopeless job search or unknown personal brand? ME TOO! Join thousands of other young, ambitious professionals who share your pain! LINK"
- Expand Brazen Careerist features to include: Video Conferencing, Live Network Chat, Dropdown/Expandable Fan Feed and New Member Mentorship Programs. Let us meet all our professional networking needs within the B.C. site!
- Feature more than just writers! Give network leaders the ability to choose an MVP to be featured on the homepage. This would reward the readers, too!
I'm sure there are more ideas out there... What other improvements make smart business sense?
3 comments:
Great ideas!
I'm really excited for 2010 and all of the exciting things we're working on at Brazen Careerist. Based on what you wrote, I think you'll be happy with some of the features we're going to launch in Q1.
What do you think is the best way to get members to invite their friends? Can you check out our email template and let me know what you think? Should it be friendlier?
Send me an email anytime with ideas and feedback: ryanpaugh@brazencareerist.com
MVP sounds great. The 'A Love Affair' phrasing works for this too. I hope to see The Brazen Careerist do much better as 2010 rolls in.
This is what you have:
"I'd like to add you to my network on Brazen Careerist.
Being a member allows me to share ideas with other professionals and make quality connections online. It's like a 24-7 professional networking event.
Join through this email and we'll automatically be connected."
It's almost too impersonal, and uses 'buzz words' that don't have any real meaning to most people.
I'll think of a rewrite...
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