These 5 tips will get you started in the right direction towards a distinctive company name.
1. Write down your companies core values. For example, are you traditional, groundbreaking, modern, cool, or sophisticated? This will set the tone for your name.
2. Write down the problems your company will solve. For example, are you producing sturdier office furniture, making a better laundry detergent, or creating pet friendly cleaning products? This will allow you to choose related words for your name.
3. Write down who would most likely buy your products. For example, are you selling to moms, dads, hobbyists, foreigners or teens? This will help you target the vernacular that is appropriate.
4. Write down what differentiates your products from competitors. For example, are you eco-friendly, cost-saving, niche-serving, or totally new? This will help you with your tagline, as well as your name.
5. Finally, write down any places that have influenced your product line. For example, did you find the ingredients in Boreo, learn to make it in Japan, or have the idea while laying in a cornfield? This will aid you with your tagline and give you additional vernacular you may want to include in your name.
So, now that you have a sheet covered with ideas, here are some examples of how you might put them together:
-Sample Answers-
1. Chic, smart, simple.
2. Stylish, un-obtrusive diaper-changing supplies.
3. Moms, nannies, stay at home dads (to be used on babies).
4. Odor-blocking, pet and child safe, cost-effective.
5. Idea came from a nursery in England.
-Sample Results-
1. Nanny Surplus- UK vernacular, product user.
2. Easy Baby- Company values, product user.
3. Thrifty Tot- Product feature, product user, UK vernacular.
4. Baby Posh- Product user, UK vernacular.
5. Chic Nursery- Company values, product user.
There are a few other things you may want to include in your brainstorming process like related animals, colors and jargon. These tips are only intended to get the creative juices flowing.
Happy naming!
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| Image by Francesco Marino |
1. Write down your companies core values. For example, are you traditional, groundbreaking, modern, cool, or sophisticated? This will set the tone for your name.
2. Write down the problems your company will solve. For example, are you producing sturdier office furniture, making a better laundry detergent, or creating pet friendly cleaning products? This will allow you to choose related words for your name.
3. Write down who would most likely buy your products. For example, are you selling to moms, dads, hobbyists, foreigners or teens? This will help you target the vernacular that is appropriate.
4. Write down what differentiates your products from competitors. For example, are you eco-friendly, cost-saving, niche-serving, or totally new? This will help you with your tagline, as well as your name.
5. Finally, write down any places that have influenced your product line. For example, did you find the ingredients in Boreo, learn to make it in Japan, or have the idea while laying in a cornfield? This will aid you with your tagline and give you additional vernacular you may want to include in your name.
So, now that you have a sheet covered with ideas, here are some examples of how you might put them together:
-Sample Answers-
1. Chic, smart, simple.
2. Stylish, un-obtrusive diaper-changing supplies.
3. Moms, nannies, stay at home dads (to be used on babies).
4. Odor-blocking, pet and child safe, cost-effective.
5. Idea came from a nursery in England.
-Sample Results-
1. Nanny Surplus- UK vernacular, product user.
2. Easy Baby- Company values, product user.
3. Thrifty Tot- Product feature, product user, UK vernacular.
4. Baby Posh- Product user, UK vernacular.
5. Chic Nursery- Company values, product user.
There are a few other things you may want to include in your brainstorming process like related animals, colors and jargon. These tips are only intended to get the creative juices flowing.
Happy naming!
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